Fahad HMar 6, 20182 min readReport: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 monthsJust 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and...
Fahad HMar 5, 20181 min readFacebook gives more than 50 publishers access to ‘Breaking News’ label“If the expansion is successful, we may add more publishers,” writes Facebook product manager Joey Rhyu on the site’s news blog....
Fahad HMar 1, 20181 min readFacebook ends the Explore Feed less than 4 months after its launchAfter an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October,...
Fahad HFeb 28, 20181 min readTwitter’s new Bookmarks feature lets you save Tweets without having to like or retweet themTwitter is giving users a new way to save content without having to like or retweet it. The site is rolling out a new Bookmarks feature...
Fahad HFeb 27, 20187 min readAre consumers burning out on social media?publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad...
Fahad HFeb 27, 20181 min readPinterest names Square’s former Business Lead, Francoise Brougher, as its first COOPinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her...
Fahad HFeb 22, 20182 min readFacebook is removing 20 outdated, redundant ad metrics; adding methodology labelsFacebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up...
Fahad HFeb 21, 20182 min readTwitter takes aggressive steps to curb spam & bot activity by blocking identical actions acrossTwitter made substantial changes today that will greatly impact social media managers who oversee multiple accounts and use automation...
Fahad HFeb 20, 201811 min readWhy hacking social media algorithms is a losing strategyThousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...
Fahad HFeb 19, 20181 min readFacebook to use US mail to try and prevent future election meddlingLast week, Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the...
Fahad HFeb 14, 20183 min readSnapchat rolls out analytics tool to win back the influencers it has lost to InstagramSnapchat is finally giving influencers the analytics tool that they have been clamoring for, and that may bring them back to using its...
Fahad HFeb 14, 20183 min readFacebook’s fight against spam and clickbait and what it means for advertisersIt is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...
Fahad HFeb 13, 20182 min readSnapchat opens its advertising API to everyoneSnapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API for...
Fahad HFeb 13, 20182 min readFacebook will create a section for ‘hard news video’ within WatchSince joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...
Fahad HFeb 12, 20182 min readSnap sales boss Jeff Lucas steps down as its programmatic sales ramp upSnap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t...
Fahad HFeb 9, 20182 min readSnap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsIn Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...
Fahad HFeb 9, 20181 min readTwitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017,...
Fahad HFeb 9, 20182 min readFacebook’s ad placement reports were supposed to roll out to all advertisers last year but have notLast year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...
Fahad HFeb 9, 20182 min readFacebook to begin counting viewable-only impressions for Pages’ organic reach next weekTwin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...
Fahad HFeb 9, 20184 min readHow to respond when customers get sour on social mediaFor example, Tesla CEO Elon Musk was in the giving spirit this holiday season, sending out a Christmastime tweet that thanked...
