Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and...

“If the expansion is successful, we may add more publishers,” writes Facebook product manager Joey Rhyu on the site’s news blog....

After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October,...

Twitter is giving users a new way to save content without having to like or retweet it. The site is rolling out a new Bookmarks feature...

publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad...

Pinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her...

Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up...

Twitter made substantial changes today that will greatly impact social media managers who oversee multiple accounts and use automation...

Thousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...

Last week, Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the...

Snapchat is finally giving influencers the analytics tool that they have been clamoring for, and that may bring them back to using its...

It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...

Snapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API for...

Since joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...

Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t...

In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...

Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017,...

Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...

Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...

For example, Tesla CEO Elon Musk was in the giving spirit this holiday season, sending out a Christmastime tweet that thanked...