
Snapchat bulks up location-based ad targeting & launches in-store analytics tool
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that...

Anti-sex trafficking law opposed by many internet companies likely to pass this week
Most people will agree that online sex trafficking should be stopped. However, a new bill aimed at doing that, which is likely to be...

Twitter chief information security officer reportedly exiting
Twitter’s chief information security officer is reportedly leaving the company. According to The Verge, sources say Twitter Chief...

Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand...

Israeli government threatens Twitter with legal action for not acting on terrorist content
Now it’s Twitter’s turn. The Israeli government said today that it would take “legal action” against Twitter for “ignoring repeated...

Facebook CEO Mark Zuckerberg expected to address Cambridge Analytica data use within next 24 hours
Facebook CEO Mark Zuckerberg will be making a statement within the next 24 hours, after several days of silence since the company’s data...

Facebook chief security officer reportedly resigns amid data controversy
Following Facebook’s suspension of Cambridge Analytica, the analytics firm charged with exploiting Facebook user data, the social...

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping...

Instagram expands shoppable organic posts to 8 more countries
Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within...

Facebook pilots program to help creators build advertiser relationships & drive fan engagement
Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program...

Facebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effort
In 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...

How Twitter’s latest policy update to stop spam & malicious content is impacting brands
Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to...

Quora launches List Match Targeting for reaching audiences based on email lists
As with Customer Match in Google and Custom Audiences in Facebook, for example, advertisers can upload customer or prospect email lists...

Reddit introduces native promoted post ads in its mobile apps
Reddit announced the launch of native promoted posts for its mobile apps on Wednesday. The company said in an email to advertisers that...

Snapchat’s @-tagging test could help brands & influencers build their follower numbers
Snapchat’s latest feature is giving users — along with influencers and brands — a new way to build on their follower numbers by adding...

No, we can’t say Facebook CPMs are up because of the News Feed change
It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in...

Twitter’s Jack Dorsey says the platform’s intention is to open verification to everyone
rvlsoft / Shutterstock.com During a 45-minute livestream yesterday, Twitter CEO Jack Dorsey addressed a number of safety-abuse and...

Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74...

Facebook unveils Trip Consideration for travel advertisers
Facebook has announced its ad platform will now offer an optimization option called Trip Consideration, which will target users who are...
























