In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...

Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number...

Twitter’s total revenue for the quarter was $665 million, a 21 percent increase year over year, and was split nearly evenly between its...

Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of...

Facebook continues to shore up its user safety measures on a number of fronts. Yesterday, the site announced several changes to its API...

For the first time ever, Facebook has released the guidelines its internal content review teams use to determine whether or not to remove...

Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it has now added an...

After hitting the pause button on app reviews following the Cambridge Analytica firestorm, Facebook has announced that it is reopening...

Snapchat is launching a new Shoppable AR Lens that lets advertisers add a “Buy Now,” “Watch” or “Install Now” button to branded Lenses,...

Pinterest is giving the 1 million businesses on its platform refreshed profile pages. The company aims to give brands more control over...

Facebook’s predictive ad service tool will make it possible for advertisers to build campaigns beyond user demographics and preferences,...

In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow up or get out.” I compared what social...

Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product...

It appears Instagram is once again taking a page from Snapchat’s playbook. The Facebook-owned social media site confirmed it is testing...

Social referral marketing platform Grabbr has launched a blockchain-based ledger to transparently track key events. Based in Franklin,...

As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around...

testified before a joint congressional committee to respond to questions arising from the Cambridge Analytica scandal and Russian...

Facebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours yesterday answering questions from over 40 members of the US Senate...

Yesterday, Facebook CEO Mark Zuckerberg testified for more than five hours before a joint hearing of the Senate Judiciary and Commerce...

As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the...