Fahad HJul 24, 20182 min readReport: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%tanuha2001 / Shutterstock.com Advertisers are continuing to shift ad dollars from Facebook to Instagram — resulting in an astounding...
Fahad HJul 24, 20182 min readSnapchat to shutter Snapcash August 30Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was...
Fahad HJul 19, 20187 min readGoing on the offensive: The use of attack sites in reputation managementIn Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically...
Fahad HJul 18, 20182 min readTwitter puts verification process work on hold to focus on elections integrityrvlsoft / Shutterstock.com In March, Twitter CEO Jack Dorsey said Twitter intends to open verification to everyone as it works to improve...
Fahad HJul 17, 20182 min readReport: After purging locked accounts from follower lists, Twitter’s own account takes the bigLast week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from...
Fahad HJul 17, 20182 min readSnapchat partners with 4 news discovery platforms to help push content beyond the appSnapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media...
Fahad HJul 16, 20184 min readActivating B2B influencers across earned, owned, shared & paid mediaImplementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their...
Fahad HJul 16, 20183 min readFacebook says ‘tens of thousands’ of people opt in to take its user surveys every weekIn a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the...
Fahad HJul 16, 20181 min readNew features in the Facebook Ads Manager app make building ads on mobile easierRokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads...
Fahad HJul 16, 20183 min readHow to reach consumers while protecting their privacyThe debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...
Fahad HJul 13, 20183 min readReport: Social media sentiment not predictive of offline brand outcomesThe conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall...
Fahad HJul 12, 20181 min readTwitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tabTwitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop...
Fahad HJul 12, 20181 min readFacebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPRFacebook has received a £500,000 fine ($664,000) in the UK resulting from the Cambridge Analytica data-harvesting scandal. The fine was...
Fahad HJul 11, 20182 min readTwitter is removing locked accounts from follower countsAs part of Twitter’s ongoing mission to improve the health of the platform, the company says it is removing locked accounts from follower...
Fahad HJul 11, 20182 min readFacebook to begin testing new ‘Highlights’ feature that lets users save StoriesAlexey Boldin / Shutterstock.com Facebook has confirmed it will begin testing a new “Highlights” feature that allows users to save...
Fahad HJul 10, 20182 min readInstagram expands Collection ads & Shopping Bag icon for Stories to all brandsInstagram is expanding its ad offerings to more advertisers. The Facebook-owned app is opening its Collection ad units to everyone...
Fahad HJul 10, 20183 min readFacebook testing AR ads in the News Feed & new tool to help brands create video adsFacebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...
Fahad HJul 9, 20181 min readReddit gives advertisers the option to include call-to-action buttons in adsReddit rolled out a new ad feature today, giving advertisers the option to include a call-to-action (CTA) button within ads. According to...
Fahad HJul 5, 20183 min readFacebook’s automated systems to monitor political advertisers are blocking the wrong adsSince the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of...
Fahad HJul 3, 20182 min readFacebook reminds developers deadline for app reviews is less than a month awayFacebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers...
