Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
tanuha2001 / Shutterstock.com Advertisers are continuing to shift ad dollars from Facebook to Instagram — resulting in an astounding...
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Snapchat to shutter Snapcash August 30
Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was...
Going on the offensive: The use of attack sites in reputation management
In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically...
Twitter puts verification process work on hold to focus on elections integrity
rvlsoft / Shutterstock.com In March, Twitter CEO Jack Dorsey said Twitter intends to open verification to everyone as it works to improve...
Report: After purging locked accounts from follower lists, Twitter’s own account takes the big
Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from...
Snapchat partners with 4 news discovery platforms to help push content beyond the app
Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media...
Activating B2B influencers across earned, owned, shared & paid media
Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their...
Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
In a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the...
New features in the Facebook Ads Manager app make building ads on mobile easier
Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...
Report: Social media sentiment not predictive of offline brand outcomes
The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall...
Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab
Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop...
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
Facebook has received a £500,000 fine ($664,000) in the UK resulting from the Cambridge Analytica data-harvesting scandal. The fine was...
Twitter is removing locked accounts from follower counts
As part of Twitter’s ongoing mission to improve the health of the platform, the company says it is removing locked accounts from follower...
Facebook to begin testing new ‘Highlights’ feature that lets users save Stories
Alexey Boldin / Shutterstock.com Facebook has confirmed it will begin testing a new “Highlights” feature that allows users to save...
Instagram expands Collection ads & Shopping Bag icon for Stories to all brands
Instagram is expanding its ad offerings to more advertisers. The Facebook-owned app is opening its Collection ad units to everyone...
Facebook testing AR ads in the News Feed & new tool to help brands create video ads
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...
Reddit gives advertisers the option to include call-to-action buttons in ads
Reddit rolled out a new ad feature today, giving advertisers the option to include a call-to-action (CTA) button within ads. According to...
Facebook’s automated systems to monitor political advertisers are blocking the wrong ads
Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of...
Facebook reminds developers deadline for app reviews is less than a month away
Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers...
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