The Return Of The Google Dance
Old timers in the SEO world will remember the “Google Dance,” if not fondly, at least with some nostalgia. It was when Google’s rankings...
top of page
Search
How Google Went From Search Engine To Content Destination
Of things I imagined when I first started writing about Google as a hot new search engine in 1998, the idea that about 15 years later,...
Google Bows To Pressure, Will Penalize Sites Accused Of Copyright Infringement
Beginning this week, Google will be penalizing certain sites that are frequently accused of violating copyright laws. In a blog post...
Links: The Broken “Ballot Box” Used By Google & Bing
counting links as votes for good content. Google, as well as its rival Bing, still largely operates the same way today. Unfortunately,...
What Has Become Of The SEO Guru?
There was a time when the guru strode rampant across stages, board rooms, book tours and billable rate cards everywhere, reliant on the...
If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google?
The American Family Association doesn’t like Google’s new Legalize Love effort to promote gay rights worldwide. Doesn’t like it so much...
Will Siri And Voice Search Change Mobile Marketing?
Mobile phones are, after all, phones, so it’s natural that they respond well to voice commands. So it’s no surprise that voice search has...
Live Blog & Stream Of Bing’s Search Summit
Qi Lu (President, Online Services Division), Derrick Connell (Corporate Vice President, Search Program Management), Harry Shum (Corporate...
Mobile URLs vs. Single URLs: Making The Right Decision For Your Company
The debate has been interesting, but all of it seems to focus a bit too much on the wrong question. The search engines all emphatically...
Penguin’s Reminder: Google Doesn’t Owe You A Living, So Don’t Depend On It
It’s one of the most important rules of search engine optimization. Don’t depend solely on SEO. Especially don’t depend solely on Google,...
Google’s New Anti-Spam Algo Causing Anger, Frustration Inside Marketing Industry
130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger...
Is Google’s “Over Optimization Penalty” Its “Jump The Shark” Moment In
The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year,...
Avoiding Three Common SEO Gremlins
Mom always told me if you can’t be good at something; don’t bother doing it at all. Ok, so maybe Mom didn’t pass that little gem on to...
Bing & Facebook See Deeper Search Integration With “Linked Pages”
Yesterday a new feature was announced by Microsoft that allows logged-in Facebook users to link related pages to themselves. The new...
When Everyone Gets The Vote: Social Shares As The New Link Building
so much attention these days on Google’s competition with Twitter and Facebook. They’re the new, popular ways that people are voting for...
It’s Complicated: The Awkward Socialization Of Search
But, taking the official and absolutely imperfect debut of Google’s Search Plus Your World as an illustration, we can safely say the...
Is Google+ Mandatory For Marketers? And Is That So Bad?
When Google launched its Google+ social network, the marketing world (along with everyone else) barely noticed. When Google decided to...
An Inside Look At What Google’s Search Quality Raters Do
There are several different job titles involved, but the people who get paid to review Google’s search results are commonly called...
Google Algorithm Tweak Targets Pages With Too Many Ads Over Content
announced an algorithm update that aims at ad-heavy content. Google calls it the “page layout algorithm,” and says the change is based on...
As Jerry Yang Steps Down, Remembering The Yahoo Priority Queue
Jerry Yang stepping down from Yahoo’s board of directors today, I couldn’t help but think back to one of my first encounters with him, a...
bottom of page