The ultimate guide to HTTP status codes and headers for SEO
When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP...
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How to use SEO for big ROI during back-to-school and other sales events
In 2016, Alibaba’s Singles Day grossed $17.8 billion in 24 hours, and that figure rose to $25.3 billion in 2017: In the United States,...
Rookie link-building and content outreach mistakes you won’t make twice
Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll...
Smart content execution will net a lot of inbound links
There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors...
Ask the SMXpert – Optimizing for voice search & virtual assistants
Today’s Q&A is from the Optimizing for Voice Search & Virtual Assistants session with Upasna Gautam from Ziff Davis. Question: How much...
How to project SEO traffic levels and avoid saying, ‘It depends’
Boss: “If we implement your recommendations, how will this impact traffic?” You: “It depends.” Boss: “If we create a new content...
15 checks you should make when choosing a link partner
When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and...
How to be proactive and prevent a negative SEO campaign — Part 3
In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With...
Ask an SMXpert – Google Tag Manager
The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX London. Today’s Q&A is from the...
SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads
I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change...
Link to my awesome content, please!
for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only...
The small business owners guide to conquering SEO: The glossary
While SEO is neither magic nor rocket science, it’s still fairly complex and getting more so every day. The vernacular can be somewhat...
SMX Advanced session recap: Mobile-first and AMP
Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical...
How to prioritize SEO tasks by impact
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that...
SMX Advanced Recap: Bing’s Fabrice Canel keynote
SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out...
Parsing pages: Is it better to update or remove thin content?
The Panda algorithm of 2011 introduced a new structure to Google’s ranking factors and was implemented to keep poor-quality content from...
Content optimization vs. SEO — What’s the difference?
Avoid creating disjointed pages optimized for a specific keyword. In this white paper from MarketMuse, you will learn how to create...
Google changed the way it works, and no one really noticed
From Google: Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and...
Should you keep your best content on your site or send it away?
Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and...
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