SEO (search engine optimization) has come a long way. After experiencing the “wrath of Google” years ago, some marketers have exited the...

A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or...

Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social...

Last month on Search Engine Land, I talked about how manual link building isn’t going away in 2016, despite some predictions otherwise....

Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected...

Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per...

From veteran search marketers to those simply looking for ways to integrate search into their overall marketing plan, readers have been...

As the world moves farther down the mobile path, the advantages of including images within search results are clear: image results are...

Every business should have but one goal: to be an authority in its industry. You might think the number one goal should be gaining new...

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has...

Link building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search...

Link building has had a rough year. Thanks in part to Google’s John Mueller’s comments that link building, in general, is a strategy to...

It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not...

Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates...

Over the past several years, I’ve had the enormous pleasure of working with some the most amazing clients ever. Some are company owners...

Launching a new site is always exciting for those involved. But it can also be intimidating, not least because it is so hard to predict...

As it turns out, I’m not the only Search Engine Optimization (SEO) professional in the family. At 14, my daughter Chloe started creating...

Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a...

Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be. I...

Here are some more examples of brand names damaged by unrelated things that share their names, and a smidgeon of reputation management...