For the past several years, I’ve been responsible for overseeing the work of link teams large, medium and small. I’ve experimented with...

The conference season has kicked in already, and I’ve been overwhelmed with how many businesses have been asking for more local link...

In part 1 of this series, we talked about the origins of good marketing, how SEO fits into modern marketing, why it’s the most dependable...

The answer is a qualified “Yes,” depending on the circumstances. Read on to get an idea of how reputation repair works. When a person or...

Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online...

Fixing link rot in your vertical positions your brand as the custodian of a content ecosystem, as a passionate contributor to those in...

If you run a small or local business, there is a good chance that your site is built in WordPress. In fact, statistics from...

Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the SEO world. What really changed?...

A nofollow link is the stuff of nightmares for SEOs. It’s like a big slap in the face with the oiliest, wettest fish you’ve ever seen....

Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and...

Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that...

Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all....

When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work,...

SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have...

When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard...

One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then...

We idealize that picturesque Friday night family time where Mom, Dad and their 2.5 kids fire up NBC on the one television in the house...

Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing...

Local Search is a constantly changing landscape, and that certainly has been the case in 2015. The power of local search for a local...

The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from...