
Refine your content marketing tactics to benefit from enhanced search engine display
Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step...

5 essential skills that great link builders know
how link builders need to do more than just build links. It’s not a novel concept at all, at least not among people who understand that...

Competitive threats to Google, and what they mean for you
Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent,...

5 brilliant headline hacks for crazy high organic click-through rates
What is the most important ranking factor? Ask 1,000 SEOs, and you’ll get a wide variety of answers. Getting links and creating great...

What marketers need to know about Google assistant and Google Home
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the...

5 ways to maintain your SEO ranking
Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your...

UC Davis scandal exposes the online reputation industry’s own bad rap issue
Recently, the chancellor of the University of California, Davis was placed on leave following reports that the institution had hired...

Sorry, Google’s cool Gboard GIF search isn’t coming to the web
Loving the animated GIF search feature that Google unleashed last week within its new Gboard keyboard for iOS? Many are. So how about...

The SEO risks & rewards of buying multi-location companies
Sports Authority, the US sporting goods retailer with 450+ locations, recently announced it was seeking a buyer after filing for...

How to make SEO a company-wide habit
A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting...

Beyond authority: guiding metrics for lasting links
I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO...

The SEO industry is worth $65 billion; will it ever stop growing?
Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing...

5 ways SEO and PR should be working together
With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more...

Global SEO: A huge opportunity + 5 tips for success
Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language...

Changing domain names in 2016: 10 easily overlooked steps that can save SEO
I help a lot of companies with the SEO aspects of their website redesigns and CMS migrations. As many webmasters know (or find out...

5 super-common SEO mistakes content marketers make
Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your...

Performing a manual backlink audit, step by step
It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious...

Branded query optimization for SEO
In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization...

Content and SEO: Optimization from creation to conversion
By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless...