In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and...

Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic...

We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more...

It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer...

A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters...

Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already;...

A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its...

You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your...

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search...

rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest this...

Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However,...

As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether the Holocaust happened,...

This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb...

Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little...

One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a...

From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the...

“Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and...

Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing...

Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on...

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following...