SEO & website design: Everything you need to know
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of...
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Is Ripoff Report subverting Google take-downs?
Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the...
5 ways your merchandising strategy is affecting SEO performance
When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of...
6 types of negative SEO to watch out for
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your...
Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t...
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the...
The complete guide to optimizing content for SEO (with checklist)
Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO...
4 mistakes to avoid during a website audit
As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong,...
Link building: Preliminary research and analysis
Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months...
Strategies for capturing ‘made in the USA’ searches
In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely...
5 quick SEO wins for new clients
I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got...
E-commerce companies can improve revenue by following these 5 tips
E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can...
In the age of RankBrain, these foundational SEO issues still matter
There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to...
Contributor, beware of PageRank-hoarding publishers
So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the...
Why the future is all about PASO — personal assistant search optimization
Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO....
SMX West: Solving SEO Issues in Google’s Post-Update World
How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms?...
Taking the brand/agency partnership to the next level
Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good...
The problem with obsessive rank tracking
Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much...
SEO and social: 1 + 1 = 3
The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A...
A deep look at Google’s biggest-ever search quality crisis
The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its...
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