Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around...

How does a canonical tag help with SEO? The canonical tag helps solve duplicate content issues by setting the preferred version of a page...

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Both authority and relevance should...

Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build...

“Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box...

I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on...

A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an...

While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale...

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative?...

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching...

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now...

The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or...

Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year,...

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to...

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and...

Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in...

You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to...

Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and...

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital...

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built...