I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, content is important. Google loves quality...

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new...

As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements,...

Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year....

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going...

I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend...

As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect...

For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions...

Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional...

As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and...

Last month, Yelp doubled down on its war on review solicitation. Yelp has long given mixed signals about whether you can ask customers...

My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough...

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving...

Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice...

In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank...

We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get...

Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online...

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a...

Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was...

When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all...