The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...

If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...

In 2017, Google paid nearly $3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which...

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...

Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project...

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...

OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...

Also included are profiles of 16 leading SEO tools for vendors, pricing charts, capabilities comparisons and recommended steps for...

I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the...

Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed...

Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event...

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all...