When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP...

In 2016, Alibaba’s Singles Day grossed $17.8 billion in 24 hours, and that figure rose to $25.3 billion in 2017: In the United States,...

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll...

There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One...

SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors...

Today’s Q&A is from the Optimizing for Voice Search & Virtual Assistants session with Upasna Gautam from Ziff Davis. Question: How much...

Boss: “If we implement your recommendations, how will this impact traffic?” You:  “It depends.” Boss: “If we create a new content...

When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and...

In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With...

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX London. Today’s Q&A is from the...

I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change...

for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only...

While SEO is neither magic nor rocket science, it’s still fairly complex and getting more so every day. The vernacular can be somewhat...

Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical...

“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that...

SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out...

The Panda algorithm of 2011 introduced a new structure to Google’s ranking factors and was implemented to keep poor-quality content from...

Avoid creating disjointed pages optimized for a specific keyword. In this white paper from MarketMuse, you will learn how to create...

From Google: Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and...

Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and...