That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow...

Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be...

Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from...

Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we...

Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work...

Search engine optimization (SEO) is a dynamic digital marketing discipline, and few SEO tactics have evolved as much (or as frequently)...

1. The search revolution Chances are, the first resource you turn to if you have a question about something is a search engine, whether...

Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade...

Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...

Make no bones about it: Link building is essential to the success of your site. In addition to being a ranking factor for search engines,...

Link acquisition is always changing. Tactics, perceptions, and even the way search engines evaluate links are continuously evolving....

I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing...

The job of an SEO has certainly evolved over time due to Google cracking down on spam techniques, the rise of mobile, changes in the...

Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to speak to them. You can say...

SEO is tough. I’ve worked on countless projects where the company has seriously underestimated the resources needed for an SEO campaign....

Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of...

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and...

The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners,...

As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information...

On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was...