Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even...

Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady...

At the recent SMX East conference in New York, I sat in on a session presented by Fili Wiese, titled, “The Need for Speed.” Wiese is a...

Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting...

For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm...

We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t...

With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web...

Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO...

Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO...

Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a...

SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results —...

I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in...

Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more...

With the US presidential election hotter than ever, Google’s program to give the major candidates valuable yet entirely free space in its...

Enterprise SEO is truly unique. While a larger company size may provide substantial leverage in many cases, it also creates some...

The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each...

Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both...

I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something...

After a nearly two-year wait, Google finally rolled out an update to its Penguin algorithm on September 23. In doing so, the company also...

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin...