
Has machine learning created a new model for SEO ranking?
The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015,...

Will my organic rankings suffer if I don’t have a blog?
A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create...

Broken link building made easy
I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but...

No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
The Wall Street Journal has confirmed to Search Engine Land that it has removed its content from Google’s First Click Free program, a...

Can we machine-learn Google’s machine-learning algorithm?
Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics...

Missed link-building opportunities: Reclaiming broken links
It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages...

Keyword SWOT analysis: Finding your content opportunities
If you’ve been working with one client or one site for a long time, you know it can be challenging to keep things fresh, both from an...

Seasonal and holiday link building
Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes...

New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
If you are considering licensing an SEO software tool, this report will help you decide whether you need to. The report has been updated...

Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Kashin / Shutterstock.com By now the majority of searchers on Google are familiar with the Knowledge Graph box, which appears on the...

Create an RFP for your next website project with this step-by-step guide
From technology selection to revamped branding, the process of redesigning a website is far more than new colors and content. Proper...

6 ways to grow your podcast audience with SEO
Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO...

It’s time to get ready for the holidays (Yes, really!)
We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine...

2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Recently, I attended Baidu’s annual search conference for agency partners in Beijing. One of the premier search events in China for SEO...

How to check which URLs have been indexed without upsetting Google: A follow-up
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....

Do organic keyword rankings matter anymore?
High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands...

Is ignoring user experience killing your SEO effectiveness?
why UX (user experience) is a growing part of SEO effectiveness. how SEO and UX work together to drive business impact. how proper UX...

Relaunching your website? Don’t forget an SEO audit!
So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is...

How to build links without creating content: 5 examples
Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and...
























