
Why Google’s SEO advice is NOT (always) in your best interest
Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide...

4 major barriers to being linkable
When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of...

Are technical and content audits still relevant?
Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded...

Google site search is on the way out. Now what?
GongTo / Shutterstock.com Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup....

3 steps to overcoming site issues that impact performance
Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages...

Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Museums, musicians, movies, sports teams and sports leagues are now being given a special area for their content to appear in Google’s...

Google thaws (a little) on defamation cases
Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and...

Mapping keywords to the buyer journey in SEO
I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form...

Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this...

Google launches new effort to flag upsetting or offensive content in search
Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this...

Selling the value of link building to management
There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link...

Seasonal SEO: Identifying your merriest times of the year
Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters...

Manufacturing FAQs: The workhorse of content and search marketing
Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in...

Optimizing for Mobile Search: A checklist to improve local SEO
Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll provide a checklist...

Why you need to get back to SEO basics
Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to...

How to monitor Google Knowledge Graph changes and performance
Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that...

Google’s “One True Answer” problem — when featured snippets go bad
Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search...

Locksmiths try again to sue Google over fake local listings
Here’s a familiar story: a group of locksmiths has filed a class action lawsuit against Google, Microsoft and Yahoo. They claim the...

Link free or die
Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site...
























