5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
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Why does structured data matter for SEO?
This report from Botify describes how structured data can give SEOs a competitive advantage and lead to significantly increased levels of...
How to boost search rankings using only your internal linking strategy
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
Compare 17 top SEO tools and platforms
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in...
Mobile-first indexing: Will it change your rankings on desktop?
Indexing vs. ranking A few years back, Google had a great microsite entitled “How Google Works.” It was so well presented that I took...
Attorneys General take aim at tech companies with potential multistate action
In Washington, DC, Tuesday, there was a meeting of state Attorneys General about big technology companies and their impact on the market...
How to create a style guide for your SEO content writers
“My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search...
How to choose the best content format for link building
different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today,...
Ask the SMXpert — Page speed, site migrations and crawling
The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from...
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning...
Is SEO table stakes? (Hint: No!)
As a nascent industry, it did seem to some at the time that search engine optimization (SEO) was a dark art, or at the very least,...
The ultimate guide to using Bing Webmaster Tools – Part 6
When I took over managing search engine optimization (SEO) for the Windows team, I know that I did. I would log in almost every day to...
Why isn’t my fabulous content attracting quality links?
Inboxes are flooded with unsolicited emails, and spam is at an all-time high. You may run into issues with client guidelines that seem...
SMX Advanced 2018 – Keynote with Ilya Grigorik of Google
SMX Advanced 2018 was the SEO Keynote: A Conversation with Google’s Ilya Grigorik. Ilya is a Web Performance Engineer and also the...
Using Voice Search to Transform Your Local Search Strategy
Now is the time to put your Voice Engine Optimization™ (VEO) strategy in place. The VEO search window provides just three results for...
Here’s how to ‘expertly’ hit a link-building home run
What most people don’t know, however, is how to efficiently build — or rather, earn —those relevant, authoritative links. Sure, everyone...
Protect Your Brand: The best defense is a good offense
So, how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor? Join our...
How small businesses can see big results with foundational SEO
Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in...
The ultimate guide to using Bing Webmaster Tools – Part 5
Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling...
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