If you need water and decide that drilling a hole in Hoover Dam is a good idea, you’ll be rewarded with a thin stream that lasts for a...

Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in...

Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch...

How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new...

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which...

Google’s out this week with a warning for anyone who is distributing or publishing content through syndication or other large-scale...

Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and...

In the retail space today, it’s no longer business as usual. Retail is in a constant state of flux as more and more brands announce store...

Google appears to be testing a new look for its search results pages that would change the color of links from the traditional blue to...

One of the things I like best about link building is that it really is as much art as it is science, if not more so. I do roll my eyes...

Once upon a time, our world was simple. There was a thesis — “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin...

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone,...

Specifically, a Capital One survey of 400 small businesses  — its Fall 2016 Small Business Barometer Survey — found that only 56 percent...

For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like...

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017....

Big e-commerce sites had access to sophisticated analytics packages costing thousands of dollars a month. Not me. I was spending about a...

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...

Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really...

Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your...

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly...