
What link builders really want you to know
Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link...

Google’s job listings search is now open to all job search sites & developers
It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a...

What advanced SEOs need to know about algorithm updates
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These...

SEO: The missing piece in brand protection
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition...

Setting up and testing AMP for WordPress: A quick 7-step guide
In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of...

Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the...

2017 growth hacks: Optimizing organic market share
Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your...

Google’s mobile-first index likely not coming until 2018 at earliest
Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst,...

What to look for in an SEO software platform
Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in...

The Periodic Table of SEO Success Factors: 2017 edition now released
Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors...

How to stop worrying about Google updates
As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning....

Is AMP the answer to format fragmentation?
Facebook says the idea for adding Accelerated Mobile Pages and Apple News support to its Instant Articles toolkit came from frustrated...

Voice search becomes voice action: A key talking point at SMX London
From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of...

What you need to know about Referrer Policy
If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or...

Who should optimize content: SEOs or content writers?
Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution....

Beyond SEO: Managing the management
As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings,...

Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication...

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted...

The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision...
























