I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I...

Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished....

This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product...

Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the virtual tip of every marketer’s tongue, currently accounts...

At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all...

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...

How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without...

One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the...

At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by reducing a website’s...

Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same...

Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the...

There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The...

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to...

I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting...

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably...

When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for...

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But...

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....

SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session....

In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling...