There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start...

Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging...

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly...

A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a...

Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed...

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact,...

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have...

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started...

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected,...

Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by...

This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient...

If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were...

ProProfs Quiz Tool

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing...

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...

Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing...

Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name...

Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for...

Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in and let them learn...

Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable...