The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search...

The internet is generally the first place people look for information on just about everything. That’s why when you register a domain...

Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide....

In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with...

Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same...

The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow...

With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already...

Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know...

This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does a large amount of...

For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to...

As of our publishing date in August 2017, ICANN recognizes 1,547 top-level domains (TLDs). While this means you have more choices than...

raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first indexing, combined with...

If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your...

At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple...

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or...

Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are...

Join Third Door Media moderators Michelle Robbins, editor-in-chief and SVP, Content, and Ginny Marvin, associate editor, for a lively Q&A...

While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a...

Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older...

I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that...