I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by...

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and...

Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC)...

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused...

In an effort to discover how marketers can best influence travelers’ purchase decisions online, the Bing Ads research team partnered with...

It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll...

As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each...

Attend this webinar and learn how to: Target consumers with the right message at the right time with the right CTA. Find lookalike...

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’...

Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control...

Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...

I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So...

Register today for “Holiday Retail Search Strategies 2017: What worked, what didn’t,” produced by Digital Marketing Depot and sponsored...

In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities...

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause...

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no...

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday...

It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate...

Artificial intelligence (AI) and machine learning have long been part of PPC — so why are AI and machine learning all of a sudden such...

There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now...