The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords...

It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...

Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last...

Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few...

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...

Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and...

This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located...

While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been something of a tradeoff...

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018....

PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses...

But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new...

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The...

shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...

“Why am I seeing an influx of search clicks and leads, but no opportunities or closes?” “We spent $15K extra in search this month, so...

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations...

One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...

Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss...

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this...

Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...