What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re...

Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will...

Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best...

But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product...

Attribution modeling allows marketers to measure the value of their campaigns across the top, middle and bottom funnel stages plus...

creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get it. Making the...

Join our panel of experts this Thursday and learn how to: Understand the keywords, Facebook ads and web pages that are driving calls....

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several...

Why? Because in one year, Quora allowed me to reach more of my target audience with most of the same features many of the other channels...

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your...

Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in...

Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has the critical ability to...

There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite...

This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth...

Andy Taylor, Merkle Andy made five main points in his presentation: 1. Changes to exact match close variants Initially, Merkle didn’t see...

This benchmark report from Adthena is a big-data study of over 100,000 advertisers. It seeks to bring a degree of transparency to...

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit...

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting...

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...