We should not organize, manage workflow or report in silos. Nor should we plan and execute in silos. And, never should analysis and...

That stated with the utmost sincerity, I can tell you I recently went through a life change when my car lease came up. I was hell bent on...

In all of my schooling, I only ever failed one class: Intro to Mathematics. As I write that sentence, a wave of embarrassment washes over...

Depending on your partners, vendors, systems or tools, much of your testing may be left to your team’s raw imagination, discipline and...

Search keeps its cornerstone within the now much broader and more intricate scope of performance media and marketing. It’s a foundational...

OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that...

Folks in the digital marketing space have grown accustomed to using DoubleClick AdPlanner to research sites across the web (including...

As with all things that are tried and true, you may regard your approach as maintenance, steady as she goes — with the occasional keyword...

Like many agencies; we get sales solicitations all the time. All too often, those solicitations are poor excuses for communication. I got...

Summer has a way of making us all a bit lazy This article is late.  Very late.  Like late enough to where my editor should probably fire...

In just the last few months, the percentage of search ads being clicked on tablets, and the percentage of spend dedicated to the devices,...

Of course, none of the above is in any way true. The simple reality for those managing search advertising is that the process and...

Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...

Ten years of writing op-ed for various publications, well in excess of 15 years working in, around, or at the helm of agencies in the...

In today’s performance marketing culture, the ideal talent profile is complicated and ever-changing. It’s not as straightforward as...

Back when Google was an upstart search engine, one way it distinguished itself was to fight against a pay-to-play business model called...

Search is no longer just one thing. At minimum, it’s two things: organic and paid. But, as the marketplace that holds it has evolved,...

Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially...

In one eye-opening moment recently, I was thinking about Search Marketing in the context of our industry — and the collective programming...

Search is one of those subjects about which many people are less-than-informed and you’ll need to learn how to deal with those folks....