Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers...

Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the...

There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people...

Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new...

As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on...

As of November, Google garners just under 67% of the market for search. One would expect the distribution of budgets within a PPC...

In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the...

And, is there really anything more fun than sitting on our high horses — granted to us by the writing gods — and picking on other people?...

With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identi...

A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search...

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up...

Ever get those emails asking to “pick your brain” for some ideas? The good-hearted person in you says, “I can do that!”  But favors like...

Image via Shutterstock Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic...

Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries. The...

Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when...

Cross-device conversion estimates are calculated by using Google account holders who are logged in to multiple devices as a proxy for the...

Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...

Whether you are on the buy, sell or third-party supplier side, we all recognize that we are operating in an elevated state of potential....

What’s Search Term Referrer Data? Referrer data allows publishers to understand the exact terms used by people who search at Google and...

Companies that run lead generation campaigns on Google AdWords have long been challenged by the fact that optimization signals stopped at...