
Google Calls It Quits On Brand Banner Ad Test In Search Results
Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the...

The Slipperiest Search Campaign Ever
There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people...

Surprise, Bud Light Is Not The Top Super Bowl Advertiser On Google And Bing
Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new...

Low Hanging Fruit: These Super Bowl Advertisers Are Getting Found For “Super Bowl Ads”
As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on...

All I Want For Christmas…Is Bing Ads?
As of November, Google garners just under 67% of the market for search. One would expect the distribution of budgets within a PPC...

Kraft Crushes All Other CPG Brands In Paid Search [Study]
In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the...

Client, Agency, And Vendor Wishlists For Santa
And, is there really anything more fun than sitting on our high horses — granted to us by the writing gods — and picking on other people?...

Not Who, But What, Is Driving Google?
With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identi...

How To Use Paid Search To Aid Your SEO
A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search...

3 Paid Search Tips For A Successful Holiday Season
With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up...

The Brain Pick: Marketing Geniuses, Don’t Give It Away For Free!
Ever get those emails asking to “pick your brain” for some ideas? The good-hearted person in you says, “I can do that!” But favors like...

Search. Browse. Abandon? How Automation Converts Browsers Into Buyers
Image via Shutterstock Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic...

Giant Banner Ads Being Tested In Google’s Search Results
Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries. The...

The Growing Divide Between Paid Search & Marketing
Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when...

Google Debuts AdWords Cross-Device Conversion Estimates, Phone and In-Store Conversions Coming
Cross-device conversion estimates are calculated by using Google account holders who are logged in to multiple devices as a proxy for the...

Remarketing For Search: Approaching The Promise Of Digital Marketing
Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...

When Media Capabilities & Possibilities Outreach Day-to-Day Reality
Whether you are on the buy, sell or third-party supplier side, we all recognize that we are operating in an elevated state of potential....

Google Puts A Price On Privacy — Again
What’s Search Term Referrer Data? Referrer data allows publishers to understand the exact terms used by people who search at Google and...

Google AdWords’ Breakthrough Feature Makes Offline Conversion Optimization A Reality
Companies that run lead generation campaigns on Google AdWords have long been challenged by the fact that optimization signals stopped at...