If you used Google to search for anything having to do with the Super Bowl (OK, not tickets or jersey), you most likely saw an ad for...

BrandVerity, which has been monitoring terms for us since the beginning of last week. Skittles has started promoting its teaser ad on...

At $4 million for a 30 second ad spot, Super Bowl advertisers have been getting savvier at extending their campaigns to the weeks leading...

Liang Zou / Shutterstock.com More indications that Google is set to enter the US auto insurance market are popping up. Google launched...

AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for...

Sure, we’ve got an entire site focused on Search Engine Marketing, but all digital marketers — not just search-specific professionals —...

Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a...

In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough...

The entertainment industry has fought long and hard to get Google and other search engines to combat piracy and promote legitimate...

The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive...

The widespread apathy about charlatanry in digital marketing never ceases to amaze me. Rewarding those who place business ethics as a...

Throughout the evolution of paid search, there have been three distinct auction dynamics, each of which has influenced how we think about...

Imagine you are working at a flourishing brick-and-mortar electronics store. It’s a typical autumn Sunday and a customer walks in. He...

Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the...

It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites...

Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their...

Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete...

Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception —...

In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new...

Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of...