How Super Bowl Advertisers Lexus, Bud Light, Wix & Loctite Won Mindshare On Google
If you used Google to search for anything having to do with the Super Bowl (OK, not tickets or jersey), you most likely saw an ad for...
top of page
Search
Candy Brands Gain Share Of Voice On Super Bowl Searches
BrandVerity, which has been monitoring terms for us since the beginning of last week. Skittles has started promoting its teaser ad on...
Doritos Takes The Lead On Search With “Crash The Super Bowl” Campaign
At $4 million for a 30 second ad spot, Super Bowl advertisers have been getting savvier at extending their campaigns to the weeks leading...
Google Making Moves Into US Auto Insurance
Liang Zou / Shutterstock.com More indications that Google is set to enter the US auto insurance market are popping up. Google launched...
Getting More Out Of AdWords Scripts: A Three-Part Series
AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for...
The Best Of Marketing Land’s Search Marketing Columns For 2014
Sure, we’ve got an entire site focused on Search Engine Marketing, but all digital marketers — not just search-specific professionals —...
Think Cross-Channel For Your Holiday Paid Search Campaign
Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a...
Think Holistically When Determining Your PPC Budget
In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough...
Porn Purveyors Want Google To Help Reduce Industry Piracy
The entertainment industry has fought long and hard to get Google and other search engines to combat piracy and promote legitimate...
WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive...
Weak & Unethical Agency Sales Pitches: How To Spot Them And Why You Shouldn’t Make Them
The widespread apathy about charlatanry in digital marketing never ceases to amaze me. Rewarding those who place business ethics as a...
How Audiences Have Changed Paid Search Auction Dynamics
Throughout the evolution of paid search, there have been three distinct auction dynamics, each of which has influenced how we think about...
In Shopping Search, Keywords Are The End, Not The Beginning
Imagine you are working at a flourishing brick-and-mortar electronics store. It’s a typical autumn Sunday and a customer walks in. He...
Retailers Shifted Spend From Desktop Search Ads In 2013
Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the...
Best Gift Ever: The Right Data Delivers Holiday Search Campaign Success
It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites...
Google AdWords’ New Callout Extensions Give Advertisers More Promotional Room
Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their...
Amazon Plans To Take On Google AdWords [Report]
Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete...
Moving To HTTPS Can Backfire: Google’s Own Products Aren’t Secure Web Friendly Yet
Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception —...
Google Lets Advertisers Track Phone Calls Generated From Websites
In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new...
Google Wins Patent-Infringement Appeal Against Vringo
Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of...
bottom of page