Last quarter, Google reported that clicks to Google sites (Google.com, Gmail, Maps, YouTube) increased by 25 percent year-over-year...

Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads. In an interview at Re/Code’s Code...

Currier and Ives’ depiction of Lincoln’s assassination from the United States Library of Congress. Who killed Lincoln? Let’s say you know...

One of the most frequent questions we get from our clients is, “What does winning in search look like?” Although it would be nice to have...

For many things in life, there is a right way of doing things and a wrong way. Pay-per-click client relations are no different, as...

Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler,...

Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new way to target customers in AdWords. The way...

There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use...

eBay’s search engine marketing team used to be famous (infamous?) for what can only be described as SEM carpet-bombing. In the early days...

Have you obsessed over keyword density in your content? Have you hesitated over publishing your content because you’re worried it’s not...

Boulder, Colorado-based Trada, which launched as crowdsourced search marketplace in 2008, announced Monday on its website that it is...

Consumer packaged goods (CPG) companies are the pioneers of traditional advertising that created the TV, print and out-of-home ad. They...

Creating meaningful reports that readily showcase the performance of paid search initiatives is easier said than done. I’ve found that...

Last week, Google’s anticipated US version of its compare product for car insurance finally arrived, making waves throughout the auto...

This week, Google launched an AdWords app for Android users. The app is now available for download globally on the Google Play Store. The...

With bot fraud infiltrating every corner of the digital advertising landscape, ad tech companies have sprung up to try to combat it....

Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated...

Source: Google Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or...

George Dolgikh / Shutterstock.com No secret here: Digital ad-driven companies that rose up in the world when desktops ruled have been...

Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance...