Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. If the campaign turns out to be a...

Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive...

Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In...

With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most...

One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in...

Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions,...

But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive...

Advanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand...

Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice,...

Join Crealytics founder and CEO Andreas Reiffen and Third Door Media’s Editor-in-Chief Ginny Marvin as they discuss how leading retailers...

Ads are annoying. Study after study reiterates the fact that consumers find ad messages intrusive and aggressive. For some reason, even...

These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get almost anything (groceries,...

To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...

Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...

How can you stay ahead of the pack and make every dollar count? Read this ebook developed by the paid search experts at Hanapin Marketing...

SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...