Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target...

If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain...

The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as...

At this time of year, it’s worthwhile to consider what’s likely to occur in search advertising in 2016, so you can adjust your strategy...

I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead...

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to...

Welcome to part 1 of a series for search marketers on brand bidding and PPC optimization. This series will answer the biggest question...

In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using...

Google talks all the time about the necessity of broad match. As a representative of Google, I’ve argued the importance of this match...

We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking...

The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...

Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are...

At the turn of every year, predictions are made about what the top trends for the next year will be. I contributed my own predictions to...

Global search ad spend rose eight percent year over year in Q4 2015, while social advertising jumped 50 percent year over year among...

As it’s the time for New Year’s resolutions — high ideals we aim for in order to improve our lives in any number of ways — my advice to...

At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ 2015 arsenal. I spoke to the...

There’s never a bad time to look for efficiencies within your account. Of course, there are the obvious things to look for: keyword bids,...

With the start of a new year, it’s a fitting time to reflect on all that happened in the previous year and look ahead to what this next...

AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving them...

As the marketing world recovers from the Hunger Games-eque madness that was the holiday retail season, we know this rest period is but...