Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small...

Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence...

Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved reading how the debate...

We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand...

Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about...

In 1914, Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday. A century later, the holiday has become much more...

You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for...

Google showed off a first look at the redesign of AdWords currently underway. The company is overhauling the look of AdWords, which has...

Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on...

In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for...

Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...

About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter...

You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do?...

There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per...

nito / Shutterstock.com After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting...

Google app streaming allows users to experience apps for a limited time right from the search results. Now that experience is coming to...

Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are...

Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine...