Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than...

A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do...

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect...

Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play...

Automation doesn’t devalue the work of marketers; it allows them to focus their time and efforts on more strategic aspects of paid...

To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either...

Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to...

We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...

Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of...

I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line...

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew...

Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need...

Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last...

The Searchlight platform of content intelligence firm Conductor provides insights to companies about how well topics and content on their...

More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...

Since April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the...

There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of...

By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The...

There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing....

Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods...