I am a big proponent of having multiple conversion options, especially in situations where you are selling a high-ticket item or a...

I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies,...

Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...

Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to lure the...

On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and...

For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016,...

Mark Van Scyoc / Shutterstock.com The US Federal Trade Commission (FTC) announced that it was suing 1-800 Contacts for allegedly pursuing...

In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift...

In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented...

The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text...

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...

It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots...

d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...

There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to...

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...

For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have...

Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC...

Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...

People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when...

About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of...