Aligning collateral and micro-conversions with the buying cycle
I am a big proponent of having multiple conversion options, especially in situations where you are selling a high-ticket item or a...
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The way-too-early AdWords holiday testing guide
I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies,...
Getting to the bottom of Google expanded text ad CTR and CPC
Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopp
Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to lure the...
Paid search management software: Is it right for your business?
On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and...
Should you hitch your campaigns onto the sporting bandwagon?
For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016,...
FTC slams 1-800-Contacts’ reciprocal PPC bidding agreements with 14 competitors
Mark Van Scyoc / Shutterstock.com The US Federal Trade Commission (FTC) announced that it was suing 1-800 Contacts for allegedly pursuing...
Confirmed: New AdWords interface rolling out to more users
In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift...
Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented...
So we have 45 more characters in AdWords text ads… Now what?
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text...
How to get the old Google Keyword Planner volume data
Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...
How to use device bid adjustments, straight from Google
It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots...
Google rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWor
d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...
3 signs your landing page copy is leaving your visitors high and dry
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to...
Three of the most important data segmentations for any Google paid search analysis
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...
New insights on the customer decision journey
For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have...
Expanded Text Ads: Are they living up to the hype?
Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC...
How to conjure big PPC profits with a few hundred dollars
Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...
3 common mistakes made in do-it-yourself PPC
People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when...
7 lessons to jump-start your digital marketing in Asia
About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of...
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