Fahad HMay 20, 20196 min readBe smart, advertisers. Here’s how to approach rising Google brand CPCBranded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy...
Fahad HMay 16, 20195 min readIs Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gainsOne of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight...
Fahad HMay 15, 20196 min readThe big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funGoogle Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been...
Fahad HMay 14, 20194 min readGoogle announces new ‘discovery’ ad formats, revamped Shopping experience, native placemSAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San...
Fahad HMay 14, 20193 min readWelcome to the Golden Age of competitive researchRobert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the the Golden Age of competitive...
Fahad HMay 10, 20192 min readWhat happens post-conversion? It’s time we figure it out, togetherNow that I’ve had time to fully digest HeroConf 2019, there was one main theme: what happens post-conversion. When a room of session...
Fahad HMay 9, 20193 min readIf you’re not remarketing keywords, you’re missing outAs a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve...
Fahad HMay 7, 20199 min readContextual audience targeting: Pivot your audience strategy from cookies to contentThe 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in...
Fahad HMay 6, 20194 min readDéjà vu! CMOs are bringing back always-on marketingInertia. Momentum. Mojo. We try to build and capitalize on these powerful forces every day to change and accelerate the initiatives that...
Fahad HMay 2, 20194 min readLearn how to get better returns from Microsoft AdsNote: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to...
Fahad HApr 30, 20193 min readWe must demand a higher standard of quality for online advertisingWe enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text,...
Fahad HApr 29, 20193 min readBing Ads rebrands as Microsoft AdvertisingFirst there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand...
Fahad HApr 26, 20193 min readOne-to-one-household marketing requires solving the ‘shareability’ problem‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when...
Fahad HApr 23, 20191 min readAre you wasting money on Google Ads?This is great news in concept, but the practical complexities of this opportunity can be overwhelming. This step-by-step guide from...
Fahad HApr 23, 20194 min readThe time has come to optimize for IRLs rather than URLsSometimes we have this fight in our minds between reason and data. Should I trust my gut feeling or should I trust the data? Back when I...
Fahad HApr 22, 20194 min readDebunking the top 5 stereotypes of programmatic tradersDo you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the...
Fahad HApr 19, 20197 min readNew customer acquisition vs. retention: 7 best practices for searchLike nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance...
Fahad HApr 18, 20194 min readHere’s how digital word of mouth and search have convergedFor many industry practitioners, including me, the Moz Local Search Ranking Factors report serves as a useful and reference throughout...
Fahad HApr 18, 20195 min readWindow shopping 2.0: How visual search is revolutionizing digital fashion retailThe future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018,...
Fahad HApr 16, 20193 min read4 stats on what wins on Amazon vs. WalmartPreviously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers...
