Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But...

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by...

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive...

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages...

Bloomua / Shutterstock.com Google’s long-running practice of mining email content in Gmail accounts to target ads is coming to an end...

Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign...

Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out...

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to...

Conversations. We seem to be talking about talking an awful lot these days — and that’s no surprise, considering the advances in...

SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last...

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share,...

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and...

Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth...

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There...

One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of...

Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid...

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of...

Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of...

You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing...