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SMX Advanced: A paid search roundup

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by...

PPC strategy: Planning beyond the click

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and...

4 reasons your PPC programs can fail

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There...

Beginners’ guide to Bing Ads management

You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing...

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