If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How...

The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon and Google work...

For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was...

Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with...

No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and...

I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid...

In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages....

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...

Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession...

At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or...

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of...

Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It...

The signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just...

When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen...

Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In...

Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the...

Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has...

Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around...

What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral...

You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing...