As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as...

Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite....

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers...

Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days....

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a...

Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their...

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about...

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked...

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a...

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve...

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right...

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some...

We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s...

Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season...

If you aren’t riding the wave of targeting options that revolve around audiences, you’re both wasting budget and missing out on what...

With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign...

It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our...

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text,...