What’s Search Term Referrer Data? Referrer data allows publishers to understand the exact terms used by people who search at Google and...

Companies that run lead generation campaigns on Google AdWords have long been challenged by the fact that optimization signals stopped at...

Number vomit. Ugh. It wastes more of my time than anything else during the work week. (With the recent exception of Candy Crush. I mean,...

We received a response from Google in which they claim it was an outside vendor, not a Google employee, who left the unintended message....

Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the...

The verdict is still out on how enhanced campaigns will affect advertiser costs. Many have predicted enhanced campaigns will increase...

If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the...

Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in...

While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that...

There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand...

settlement with the company earlier this year. It’s a highly problematic issue from a legal standpoint but it’s the one Google’s critics...

Feature roll-outs with APIs and a little bit of insanity in trying to get your numbers to match up are all necessary bumps on the road to...

Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the...

Everyone in the digital marketing business knows it sucks, and efforts to turn the place into Google have yet to achieve fruition. Sure,...

Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained...

Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3%...

The goal is to make it easier for advertisers to target searchers on all sorts of devices. In short, too many advertisers only focus on...

Much hype, and many public relations wars, has been waged over the last couple of months centering on the physical dynamics of paying...

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on...

Search practitioners coined the term and drove the movement from the earliest days — wielding a love for data, crude original campaign...