In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new...

Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of...

Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late...

While more and more marketers are looking for solutions that bring both mobile and desktop campaigns together, it turns out investors are...

new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by...

There have been a lot of assumptions that Google’s mobile ad business is cause for concern. After its latest earnings report showed the...

announced second quarter earnings which just beat analysts’ expectations. However, revenue fell short of projections. The company earned...

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in...

Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new...

Well, dear search marketing friends — as quickly as it came, the Advanced arm of our Search Marketing Expo (SMX) conference has come to...

The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans...

For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate,...

If you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase...

2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel...

360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google,...

In our industry, we are constantly evaluating the way we choose our vendors and agencies. Increasingly, we are applying the same...

If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of...

After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads....

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest...