Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the...

Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a...

When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing...

In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of...

It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a...

Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on...

Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t...

Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need...

Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...

Microsoft has partnered with CBS Interactive in a syndication deal for the Bing search network. The partnership makes Bing Ads the...

We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...

Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of their revenue need to adopt a more...

In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that...

To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are...

Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match....

We’re all human and therefore capable of human error. And the world of PPC is rapidly evolving with new, ever more sophisticated features...

the 4 critical elements you can use to drive more in-store sales; the 4 keys to good local marketing; and 4 action items for fixing your...

The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image By Chris Silver Smith...

As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day...

In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...