Coaxing smarter paid search bidding decisions out of sparse conversion data
Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of...
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Boost your conversion rate by 45% today… no, really!
The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and...
[Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the hol
how to create “quick wins” in your Shopping account; how to combine paid search with Shopping campaigns for better results; more...
Expanded text ads that kick butt
Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what...
5 ingredients for writing the perfect expanded text ad
If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating...
Uncover hidden potential in your paid search and shopping campaigns
In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when...
Why all search ads seem the same (and what you can do about it)
Let’s face it: anyone with an AdWords login, bank account and keyboard can create ads for search. It can be a Wild West out there, which...
Opinion: Google is biased toward reputation-damaging content
If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering...
Pull live inventory data from your product database and place it in your search ad copy
Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to...
Using PPC brand protection to decrease campaign costs by 51%
Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the...
To win at search, take a page from display’s playbook
Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel...
The eerie future of AdWords targeting
“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can...
Are you still bidding like it’s 2007?
For all the sophistication that search engine marketing (SEM) demands, it’s usually managed by generalists, not data scientists. And...
Personalized Local Content: Frightful or Insightful?
Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more...
Take your paid search campaigns to the next level
If you’re using paid search but think your campaigns could perform better, this white paper from [24]7 explains how Predictive Search...
Dear Google, how about OS targeting? Programmatic search?
Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can...
Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy...
The ins and outs of keyword research
A great way to expand your PPC account is by performing keyword research in order to uncover untapped opportunities. Keyword research is...
Are there PPC monsters lurking inside your paid search account?
Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d...
What Google’s recent RLSA updates mean for advertisers
At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll...
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