Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric....

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult...

2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more...

This was an eventful year for those in the paid search community, as Google introduced some significant updates to the way ads are...

Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a...

The key to a successful relationship marketing program is to take customers on a buying journey. An effective paid search and social...

The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do...

With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking...

On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of...

With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s...

As such, SEM requires careful alignment with display advertising and the other elements of your marketing program. It also is vital to...

Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy...

If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you...

Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent...

If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more...

Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come across the...

I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid...

I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I...

Google is pulling Store Visits data into more AdWords reporting to help retailers and brands gain a deeper understanding of how their ads...

Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote...