You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing...

For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen in print ads, websites and trade show...

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are...

Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid...

Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the...

“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords...

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which...

Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and...

In the retail space today, it’s no longer business as usual. Retail is in a constant state of flux as more and more brands announce store...

At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search...

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer...

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017....

Welcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month...

If you are considering licensing an enterprise paid media campaign management platform, this report will help you decide whether or not...

These trends are enabling digital marketers to extract, attribute, and integrate inbound data like never before. The results are better...

Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been...

Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing...

But like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google...

A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds...