You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing...

We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that...

There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start...

In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer...

Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To...

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand...

Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google...

One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example,...

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of...

In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise...

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And...

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and...

When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were...

Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make...

The final deadline is July 31, 2017, at 11:59 p.m. PT, so don’t delay — start or complete your awards submission now. Still not sure if...

When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if...

Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in...

Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve...

Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and...