B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text,...

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital...

If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC...

Remember just a decade ago when buzzwords like “mobile,” “social” and “the cloud” were still fairly new and exciting? These innovations...

The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can...

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways...

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure...

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads —...

Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look...

blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt...

This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start...

After all, if someone searches for “best dog food for rottweilers,” and the first result they see on the SERP is a handful of text ads...

MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid media campaign...

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed...

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created...

If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when...

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and...

Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one...

In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades...

In this new guide, LXRGuide shares their original research that shows how to supercharge your PPC ad copy with a few simple hacks. With...