The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product Brands
Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is...
Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is...
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be...
Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with...
Among top US retailers, Kohl’s enjoys the highest percentage enrollment of Millennials (18 – 33 years old). That’s according to survey...
The report claims Apple’s leap into the No. 2 position is a result of Internet Retailer’s recent decision to include Apple’s online...
now available on both coasts. Consumers in Manhattan and the West Los Angeles area can turn to Google to get items from local shops...
Tracking online and offline retail revenue, the report showed online retail revenue has experienced a steady incline since 2000: At the...
Shopping has undergone a revolution, and it is still changing. It started with an Internet bookstore and an online swap meet introducing...
Analyzing the top 500 retail websites, Radware’s Ecommerce Page Speed and Web Performance State of the Union report found the median load...
Bloomberg.com reported on “The Amazon Tax” study which tracked the spending habits of 245,000 households that had spent at least $100 on...
The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5...
MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The...
There are a few “signs of the times” that most retailers would agree on: Online sales as a percentage of total sales is growing for all...
Despite some statistics showing that as many as 38 percent US adults under 35 have at some point scanned QR codes, most smartphone owners...
Brand Keys Customer Loyalty Engagement leader for online retail. However last week, the brand measurement firm reported that the...
Swirl, which works with specialty retailers such as Alexi and Ani and Timberland, shows that consumers are ready for indoor location and...
When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to...
ACSI) retail and e-commerce report came out. It covers retail, grocery stores, online brokerages and e-commerce. The results are mixed...
E-commerce websites come in all shapes and sizes, but they all have one thing in common: the shopping cart. For something that is so easy...
US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4...